Last week, we launched our biggest campaign ever, on Kickstarter. Many of our lovely supporters watched our video and made pledges to our Kickstarter project. Thank You!!!
But some of our supporters have reached out and are still asking,"What is this Kickstarter thing?"
We thought we'd explain the significance of it here.
Kickstarter is a crowd-funding platform that helps designers like Lotus Premium Denim pitch an idea or project to the world to help raise funding for it.
Each project is independently created and crafted by the team behind it. It took team Lotus 12 months to build our project, from shooting videos, crafting our pitch, and brainstorming what rewards to offer our backers (aka our supporters).
Every project has a funding goal and deadline. For Lotus, we aim to raise $20,000 by May 3rd, 2014. If you like what we're doing, you can pledge money to help us make it happen. If we succeed in reaching our funding goal, all backers' credit cards are charged on May 3rd. If our project does not reach $20,000 by our deadline date, no one is charged. Funding on Kickstarter is all-or-nothing.
Being a backer to our Kickstarter project is more than just pledging money, it's supporting our dream to create something that we want to see exist in the world.
We are currently bootstrapping our startup. That means that we fund our own production and operating expenses (from our 9-5 paychecks, and sometimes our parents and husbands...#TheStruggleIsReal). This all women run team wants to take Lotus to the top, but need your help.
With the $20,000 funding we aim to raise on Kickstarter, we want to develop our first full collection and take Lotus Premium Denim to the next level.
It's very easy to help. Make a pledge and pick a reward level!
After you pledge, please share us on Facebook.
Simply click the links below:
HALF WAY THERE!!
Thank you to our 100 backers!!! We are so grateful for your support!
Thank you so much for your support. Many of you have backed Lotus on Kickstarter, sent encouraging emails, and posted on Facebook. It's all worked. In just 15 days, we've raised 61% of our $20,000 goal!
We now have a unique opportunity. Out of tens of thousands of Kickstarter projects, only a select few have ever raised $20,000 in 30 days. It's rare and ambitious and awesome. So, we're going for it. But we can only do it with your help.
You can help bring Lotus’ dream to women everywhere and make it part of Kickstarter history:
1. Back us on Kickstarter: http://kck.st/1hjzhDB
2. Win cool stuff by sharing Lotus with people (see below)
Thank you sooooo much!!
-The Lotus Team
P.S. To make things fun, we're giving everyone a unique link to our Kickstarter page. Use it to share online. The person who drives the most traffic to our Kickstarter page in the next 5 days will win a $100 visa gift card, and an additional pair of Lotus jeans! Email firstname.lastname@example.org to get your link.
P.P.S. We would love it if you emailed your closest friends and family about Lotus Premium Denim. We typed something up that you can copy/paste to save time:
My friend just launched an amazing women’s denim line. It's called Lotus Premium Denim and they offer the perfect fit denim for a forgotten and ignored group of individuals: petite women and those of average height, ranging from 5’7” and under. They need to raise $20,000 on Kickstarter to bring their first full collection to life. They're only $8,000 away. Check it out and if you like it, consider backing it. For $128 you get a pair of premium quality jeans that fit and flatter a woman’s shape beautifully. Check out their cool video here --> http://kck.st/1hjzhDB
After about a year in development, Lotus Premium Denim is now LIVE on Kickstarter! This dream is now a reality! So much heart and soul was poured in this project, and we have a LONG list of people to thank for this moment. We hope you enjoy our video, our story, and especially our rewards being offered in this campaign! Lotus has 29 days in this Kickstarter campaign to share our product, message, and value with the world. Of course that means we need to make our mark pretty loud in the next month. =) Please help us get there! Here are the simple steps:
1. Watch the video (featuring some beautiful Lotus Women)
2. Read more (check out our infographic, story, product details, and so much more)
3. Pledge (pick a reward level you like and back us!)
4. Share (after your pledge support, we'd love it if you share this campaign on Facebook, Twitter, Instagram, and in person with your family and friends! Right click and save the image above for reposting. You can also forward this email along to your contacts)
This Kickstarter campaign allows us to share our story and fund-raise our goal amount of $20,000 so that we can grow as a startup and ultimately provide women with more Lotus jeans, in more styles and washes! Think of pledging as pre-ordering your favorite lotus apparel. If we meet our funding goal by May 3rd, 2014, we hold our promise to manufacture and ship you your order as soon as they're ready!
The moment we've been waiting to share with you is finally here. Please enjoy Lotus on Kickstarter.
Thank you so much for your support! I'd personally love to hear your feedback on our campaign. Sending love and blessings to you today!
Be a part of the Lotus Premium Denim February Photo A Day challenge! Connect with us on Instagram, Facebook, and Twitter to play along! The first rule is, there are no rules. It's all about being creative and getting involved. Everyone is welcome to participate. For this challenge, we've created a list of words for each day in February, and we want to see photos of what what each word reminds you of. Snap your photos and hashtag #lpdphotoaday. At the end of the month, we will review all of your photos - the person with the most creative photos will win a $100 e-gift card. We can't wait to see what you share with us!
Thank you for being a part of this dream!
Founder & CEO
Lotus Premium Denim