Trust your purpose

A huge topic we've been discussing within Lotus is Purpose. Do you know what your purpose is? Are you following it? Do you trust it?

I've come across and studied many successful people and aspiring entrepreneurs. And by success, I'm not only talking about wealth in assets. I mean those who are truly living out their dreams, passion, and purpose. It's both surprising and obvious that they all have one thing in common. They succeeded in doing what they LOVE. These individuals can talk all day about their purpose and can easily spend most of their free time in pursuit of their craft. And I wondered, how did they manage to trust their purpose and attract the right opportunities, despite negativity or setbacks in life? It dawned on me that its nothing more than perspective. What you tell your mind can shape your reality.

I've broken up with Ego and am faithful to Light.

There are voices of fear, doubt, and discouragement that can make you believe your dreams are not valid. For the longest time, I thought the only way to stop it is to get rid of it. But how do you get rid of it? An amazing thing I've learned from a dear friend recently is this --  those voices will never completely go away. How fantastic is that?! The pressure is off; you don't need to get rid of them to reach your dreams. They may taunt you, but they are powerless without your consent. What you need to do is learn how to live with them, knowing you do not surrender to them. My friend said to me, "You must confront them and dominate them with your UNDENIABLE COMPASSION. Sometimes, the person we forget that needs the most compassion is ourselves." This wise woman saved me from a lot of self-sabotaging heartache. I'm passing this gift of knowledge to you, in hopes it can help you too. Perspective is just a shift in thinking.

Remember that self-shame is fear covered up in an illusion, and its deceiving. You think you're being selfless and humble by not claiming your magnificence, but the truth is opposite. You're being selfish by not giving yourself to your purpose and living it out. The world benefits from people who dwell in love; not fear. 

Do what is true to your soul this moment.  

If you follow your passion, you will be tremendously successful. All of us are different. We all have different desires, goals, strengths, and weaknesses. You have to look within yourself and ask these questions -  what makes you leap for joy, what makes you excited, what is your bliss? The answer is your purpose. You need to follow that! You can’t trust society or what other people want for your life. The only thing you can trust is what’s deep inside yourself. It will always lead you to your life calling. Your talents are yours for a reason.

Here at Lotus, we are constantly diving into our own experiences and cataloguing what heals and shapes us, and how it all aligns with our purpose. We know we can only sustain growth if our brand and messaging is embraced by our community. We are not competing with other denim lines. The world can benefit with many expressions of beauty; Lotus Premium Denim being one of them. 

If you took the time to read this far, I want you to know that the journey is the same. It doesn't matter if your passion lies in fashion, sports, music, science, art, medicine, or any other calling. The answer is the same. What you tell your mind can shape your reality. Trust your purpose.



Sarah Coronado

Founder & CEO

July 17, 2014


Lotus Premium Denim ›

Lotus visits LA!


We are SO excited to share with you our recent trip to sunny Los Angeles, California! The Lotus team flew down to LA this past week for a fitting of our samples. After applying a few tweaks, we are now approved for production!!! This means that the Kickstarter production run can now officially begin. Just a few more weeks till we're able to receive the orders and ship our Kickstarter backers their very own Lotus jeans! Thank you thank you thank you for your patience. We thought it'd be fun to share the video snippet below from our trip and fitting session. Please enjoy and have a blessed day =)


June 25, 2014


Lotus Life ›

Doing What You Love Can Be Tiring

Our mentor, Poornima Vijayashanker, founder of Femgineer and entrepreneur, knows all about the start-up struggle so when we turned to her for advice and her mentorship, she knew exactly what we were going through. Thank you, Poornima, for believing in us and for all your support! 


Here is a newsletter she wrote about Lotus: 


"Almost 2 years ago Sarah Coronado, the founder of Lotus Premium Denim, reached out to me via email. She wanted to meet up and ask me for some guidance. So I agreed to meet up with her.

At the start of our first meeting, she handed me a pair of Lotus jeans to try on. I could already tell I’d like this woman... 

The jeans fit like a glove, and I’d soon discover that they’d become my favorite pair! 

During our meeting I sat back and listened to Sarah. She told me of how she was frustrated looking for clothes that would fit her small frame. As a petite woman I could empathize with her.  

Then one day, a close friend of hers, took her shopping at a high end store. Sarah never thought to buy high end. But after trying on her first pair, she felt comfortable and confident. 

She was hooked. 

But Sarah didn’t just stop there. She figured other women might be experiencing the same problem, and began to do some market research. Sarah discovered that more than half the female population is under 5’ 6”, but most denim is made for taller women.

Not having a formal background in fashion or design, Sarah knew she’d need to team up with someone. She found a designer whom she proceeded to work with to design a better fitting denim for petite women. 

Then she recruited co-founders to help with areas that she didn’t have expertise in like: branding, supply chain, and sales. 

Together they produced their first line of denim and started to do sales. 

Throughout our conversation I was thinking that Sarah had it together, she was super capable! I couldn’t even figure out why she’d need my help... 

Then she proceeded to tell me more.  

Sarah told me how Lotus was her side business, she had a full time job as a project manager at a big tech company, and 2 small children to care for. The previous year she had worked herself so hard that she caught pneumonia! 

After two years of trying to get Lotus off the ground, she wanted to close shop and move on. 

To me it seemed like Sarah didn’t need to throw in the towel just yet. What she really needed was gain some perspective by taking a break! 

I told Sarah that any business or project takes time to get off the ground. The first few years are spent researching, learning, and experimenting. Hearing this from me made her realize that it was a natural process, and that she wasn’t an anomaly. 

After our first meeting, I kept finding myself wearing my Lotus jeans a lot! I even told other women about them, and they felt the same way wearing them: comfortable and confident.
I can even do yoga in Lotus!


Sarah had created a great product.  

But there were some issues with her business.  

I did a deep dive into Lotus. I uncovered some problems, but nothing that would jeopardize the business permanently. 

Over the next 9 months, I’d help Sarah and her team improve their process.  

Last summer Sarah wanted to run a crowdfunding campaign, and I told her I’d help her prepare for it. 

I thought we were making great progress. I put a transition plan in place as I was preparing to move to teach at Duke.

Right before my move Sarah hit a brick wall. She was tired and frustrated.  

I knew she could do the campaign, but to make it a success she would need to be confident in herself. 

My parting words to Sarah were to take a real break. Put the business on hold, and get some rest. The business and the opportunity would wait for her. 

6 months went by.  

Sarah took time off, went on vacation with her family, and transitioned to a new full time job. The time off had benefited her. She regained her confidence and realized that she loved Lotus, and wanted to run the crowdfunding campaign. 

Last month Sarah and her co-founders successfully raised a Kickstarter campaign for Lotus raising $28,424 from 263 backers! 

I’m super proud of Sarah and her team for making it happen."


- Poornima

Lotus Premium Love Slim Fit Jeans in True Blue Review

We are so thrilled to be featured on Denimology! Thank you to the beautiful Elena for the great review of our Love jeans. Doesn't she look amazing?!

  "The Love is no doubt one of the most unique fits I’ve ever seen...Well done, Lotus Premium – you guys created a truly great pair of denim! I love my Love jeans (excuse me for being repetitive :-) ) and will definitely keep my eye on this cool, young brand that clearly has a lot to offer."


To read the full review, click here




May 09, 2014


Lotus Premium Denim ›

Thank you for believing in us!!


On May 3rd, 2014 at 12:00 AM, we exceeded our Kickstarter funding goal by 142% and raised $28,424.00.

This Kickstarter experience taught me so much about faith and community. 

More than a year ago, I wanted to step up and do something big for Lotus. I came upon Kickstarter, and discovered it's potential for a startup like ours. If we could succeed in telling the Lotus story on video, a Kickstarter project could help us validate our market demand. Success on Kickstarter was an all or nothing approach. If you don't meet or exceed your funding goal, you don't make anything at all. It was terrifying to step out and ask our community to basically pre-order our collection, based solely on faith in our vision, story, and purpose. We didn't know how this project would end, but went ahead with it anyways. Without any marketing budget, the Lotus team decided to build a Lotus Ambassador community. What we've experienced in the last several months still humbles me to this day. This community is filled with beautiful women and men, who've given their support and energy to the Lotus Premium Denim and what we stood for. 

I want to thank you for having faith in us. Because of your support, we are now planning a full collection for 2015, and continuing our dreams. The story doesn't end here... in fact, it's still only the beginning!! Thank you once again for playing a huge role in our story. =)

All our love,
Sarah and Team Lotus

Together We Rise


"I pray for our Kickstarter campaign to deliver a very strong, lasting and impactful message. Let it be successful. Let it garner the right exposure and build a community of women doing beautiful things. Let this work reinforce the Lotus Story and cause a chain reaction of women confronting their struggles and accepting their beauty."


On April 22nd, 2013, I wrote my intentions for Lotus on Kickstarter. I put it in a wooden box and placed it in my drawer. I've not re-opened this box, until today. It's a strange and wonderful feeling to see the dreams that were written down a year ago become a living reality today. 

Your overwhelming show of support and encouragement helped us exceed our goal of $20,000 this week!! It's truly amazing and humbling to say the least. 

During the course of our campaign, there were some people who questioned our strategy. Why put so much emphasis on one campaign, and take a whole year to build it out? I knew we were low on inventory, cash flow, and resources, but I held on desperately to one goal. I wanted to tell a remarkable story with Lotus. 

The videos, photo shoots, trunk shows, and social media posts on Instagram and Facebook all aimed to build one unified story and expression of what Lotus meant to us, and what we'd hope to instill in our small, yet loyal community. Feeling beautiful in your own skin, embracing your imperfections, and inspiring one another to chase our dreams has been and will always be the driving force behind Lotus Premium Denim. Jeans made to fit, for women born to inspire.   

The happiness we're experiencing this moment is due to the growing #LotusWoman community we've collectively built with our friends and clients. Our models and muse, our Lotus Ambassadors, our film crew, our expanding team, and our friends and supporters both online and offline have filled our hearts with light and love. 

I would like to say thank you once again for giving Lotus a chance. Together we rise.

With gratitude,
Sarah Coronado
Founder & CEO
Lotus Premium Denim

Just tell me how it's looking, babe

The blessings continue to pour in. Some of our lovely Lotus Ambassadors and Team Lotus got together a few weeks ago, and decided to create a video project showcasing the form, fit, and function of our jeans. We asked our community for help in executing this vision. In a heartbeat, we formed a team of dancers, a producer/choreographer, and received help from the youth group Roosevelt Digital Arts who assisted our Director Marlo Rose Alvarado in filming on set. This community is FILLED with raw talent. 

A word from our Producer and Choreographer, Paulyn Nguyen. (She's also our Product Developer... talk about talent!)

"It’s been an amazing experience to work with these beautiful souls. The energy in the Lotus space has left a lasting impression on me and I am absolutely grateful for the work and passion that they’ve shared during this production. Thank you for welcoming my art & spirit into your lives, let’s rise together!" - Paulyn Nguyen

Inspired by Beyonce's latest album, Paulyn and the Lotus women executed an original choreography to "Yonce", wearing our high waist jeans Love and Dream (which you can find on Kickstater now). We thank you, and present you "Yonce - Lotus Woman" -




April 18, 2014


Lotus Premium Denim ›

We Need Your Help








Hi there!

Last week, we launched our biggest campaign ever, on Kickstarter. Many of our lovely supporters watched our video and made pledges to our Kickstarter project. Thank You!!!

But some of our supporters have reached out and are still asking,"What is this Kickstarter thing?"

We thought we'd explain the significance of it here. 

What is Kickstarter?:





Kickstarter is a crowd-funding platform that helps designers like Lotus Premium Denim pitch an idea or project to the world to help raise funding for it. 

Each project is independently created and crafted by the team behind it. It took team Lotus 12 months to build our project, from shooting videos, crafting our pitch, and brainstorming what rewards to offer our backers (aka our supporters). 

Every project has a funding goal and deadline. For Lotus, we aim to raise $20,000 by May 3rd, 2014. If you like what we're doing, you can pledge money to help us make it happen. If we succeed in reaching our funding goal, all backers' credit cards are charged on May 3rd. If our project does not reach $20,000 by our deadline date, no one is charged. Funding on Kickstarter is all-or-nothing.

Being a backer to our Kickstarter project is more than just pledging money, it's supporting our dream to create something that we want to see exist in the world. 

Why are we doing this?





We are currently bootstrapping our startup. That means that we fund our own production and operating expenses (from our 9-5 paychecks, and sometimes our parents and husbands...#TheStruggleIsReal). This all women run team wants to take Lotus to the top, but need your help. 

With the $20,000 funding we aim to raise on Kickstarter, we want to develop our first full collection and take Lotus Premium Denim to the next level. 

How you can help...





It's very easy to help. Make a pledge and pick a reward level! 

After you pledge, please share us on Facebook.  

Simply click the links below:

Share on Facebook

Thank You!!!
April 14, 2014


Lotus Premium Denim ›

Half Way There!!!


Thank you to our 100 backers!!! We are so grateful for your support! 

Hi friends,

Thank you so much for your support. Many of you have backed Lotus on Kickstarter, sent encouraging emails, and posted on Facebook. It's all worked. In just 15 days, we've raised 61% of our $20,000 goal!

We now have a unique opportunity. Out of tens of thousands of Kickstarter projects, only a select few have ever raised $20,000 in 30 days. It's rare and ambitious and awesome. So, we're going for it. But we can only do it with your help.

You can help bring Lotus’ dream to women everywhere and make it part of Kickstarter history:

1. Back us on Kickstarter:
2. Win cool stuff by sharing Lotus with people (see below) 

Thank you sooooo much!!
-The Lotus Team

P.S. To make things fun, we're giving everyone a unique link to our Kickstarter page. Use it to share online. The person who drives the most traffic to our Kickstarter page in the next 5 days will win a $100 visa gift card, and an additional pair of Lotus jeans! Email to get your link.

P.P.S. We would love it if you emailed your closest friends and family about Lotus Premium Denim. We typed something up that you can copy/paste to save time:

Hi _________,

My friend just launched an amazing women’s denim line. It's called Lotus Premium Denim and they offer the perfect fit denim for a forgotten and ignored group of individuals: petite women and those of average height, ranging from 5’7” and under. They need to raise $20,000 on Kickstarter to bring their first full collection to life. They're only $8,000 away. Check it out and if you like it, consider backing it. For $128 you get a pair of premium quality jeans that fit and flatter a woman’s shape beautifully. Check out their cool video here -->


If you haven't made a pledge yet,  
simply click "PLEDGE" below and pick a reward level! 
After you pledge, please share us on Facebook.  

Share on Facebook

Thank You!!!

Lotus Now Live on Kickstarter!


After about a year in development, Lotus Premium Denim is now LIVE on Kickstarter! This dream is now a reality! So much heart and soul was poured in this project, and we have a LONG list of people to thank for this moment. We hope you enjoy our video, our story, and especially our rewards being offered in this campaign! Lotus has 29 days in this Kickstarter campaign to share our product, message, and value with the world. Of course that means we need to make our mark pretty loud in the next month. =)  Please help us get there! Here are the simple steps:

1. Watch the video (featuring some beautiful Lotus Women)
2. Read more (check out our infographic, story, product details, and so much more)
3. Pledge (pick a reward level you like and back us!)
4. Share (after your pledge support, we'd love it if you share this campaign on Facebook, Twitter, Instagram, and in person with your family and friends! Right click and save the image above for reposting. You can also forward this email along to your contacts)

This Kickstarter campaign allows us to share our story and fund-raise our goal amount of $20,000 so that we can grow as a startup and ultimately provide women with more Lotus jeans, in more styles and washes! Think of pledging as pre-ordering your favorite lotus apparel. If we meet our funding goal by May 3rd, 2014, we hold our promise to manufacture and ship you your order as soon as they're ready!

The moment we've been waiting to share with you is finally here. Please enjoy Lotus on Kickstarter.

Thank you so much for your support! I'd personally love to hear your feedback on our campaign. Sending love and blessings to you today!

Signing off at approximately 4:30 AM... =)

Sarah Coronado
Founder | CEO
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